PR Wiz

YOUR TIME TO SHINE!

About the author: Anastasiya Shyrina is an independent Strategic Communications Consultant with over 6 years of practical experience. She is General Director at HelpSMI, Ukrainian platform for effective communication between experts and journalists, Chief Editor at PR Wiz, professional blog for Public Relations practitioners. Throughout her career in communications, Anastasiya devised and successfully implemented promotion […]

My friends know that I work in public relations. What they frequently don’t know is what exactly I do every day. Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. Ironically, PR as a sphere has certain reputation problems […]

The sphere of public relations has always attracted me with its universality. A set of defined skills can be used for the benefit of practically any organization. These days, every restaurant chain has an in-house PR manager. Politicians, designers and pop stars hire press secretaries. Ambitious startups are looking for talented marketing specialists. The number […]

Aries (March 21 – April 19) Passionate leader, you always brim with ideas and seek opportunities to showcase natural talents. You thrive in a working environment full of unusual tasks. Mundane PR routine like sending out press releases or updating media database seems daunting. Luckily, you are strong-willed and can force yourself to perform all […]

Since official launch, we’ve enjoyed many successes. From getting the very first press release published on Bloomberg and seeing our story picked up by reputable Ukrainian media to landing mentions in dynamic engineering hubs and financial British blogs with relevant target audience. What’s next? We decided to take a closer look at million audience sites, […]

When we first tried to approach bloggers with a launch press release, the task seemed quite easy. We announce the entrance of the new industry player – isn’t it newsworthy? No matter how successful it will be in the future – its appearance by itself is something to talk and write about. Competitors should take […]

So, launch press release is written and distributed. What are the next steps? You have to somehow promote your service on the Internet. Assuming that you have no money to hire a specialized PR agency with all the media contacts in place, the task can seem daunting, the goal – unattainable. The worst thing you […]

“Startup promotion – what is it like?” I was wondering while applying for a new position with Zen Assets – virtual advisory firm based in London, UK. The sphere of investment management (in which the company operates) was totally unfamiliar: earlier in my career I never had to deal with financial services. Yet, it didn’t […]

Who doesn’t want to be recognized for his achievements, enjoy popularity and acceptance? Raise your hand, if you never dreamed of becoming a top-notch professional, whose opinion counts? Just imagine: companies are competing to hire you, chief executives of business behemoths are consulting with you, conferences are queuing to have you as a speaker. Does […]

When you think of content marketing, what comes to mind? Facebook posts? Promotional articles? Or may be Youtube video classes? Whereas all these elements are an indispensable part of content marketing, they are merely instruments. And without a solid strategy they are absolutely useless. Well, not absolutely. By using them sporadically you will raise brand […]