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Anastasiya Shyrina
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Climbing Up the Media Ladder – Industry Blogs

When we first tried to approach bloggers with a launch press release, the task seemed quite easy. We announce the entrance of the new industry player – isn’t it newsworthy? No matter how successful it will be in the future – its appearance by itself is something to talk and write about. Competitors should take […]

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Climbing Up the Media Ladder – The First Publications

So, launch press release is written and distributed. What are the next steps? You have to somehow promote your service on the Internet. Assuming that you have no money to hire a specialized PR agency with all the media contacts in place, the task can seem daunting, the goal – unattainable. The worst thing you […]

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Climbing Up the Media Ladder – Launch Press Release

“Startup promotion – what is it like?” I was wondering while applying for a new position with Zen Assets – virtual advisory firm based in London, UK. The sphere of investment management (in which the company operates) was totally unfamiliar: earlier in my career I never had to deal with financial services. Yet, it didn’t […]

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You As a World Brand

Who doesn’t want to be recognized for his achievements, enjoy popularity and acceptance? Raise your hand, if you never dreamed of becoming a top-notch professional, whose opinion counts? Just imagine: companies are competing to hire you, chief executives of business behemoths are consulting with you, conferences are queuing to have you as a speaker. Does […]

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Strategic Planning – the Heart and Soul of Content Marketing

When you think of content marketing, what comes to mind? Facebook posts? Promotional articles? Or may be Youtube video classes? Whereas all these elements are an indispensable part of content marketing, they are merely instruments. And without a solid strategy they are absolutely useless. Well, not absolutely. By using them sporadically you will raise brand […]

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Content Marketing: the Future of Brand Promotion

Content marketing cannot be named just another fashionable trend: it’s a new way of doing business, engaging potential or existing clients, making them interact with your brand and ultimately buy from you. Industry experts are saying that the era of outbound marketing (billboard ads, TV & radio commercials) is irrevocably over and the future belongs […]

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